{ "item_title" : "True", "item_author" : [" Martin Gjerløff "], "item_description" : "Great ideas spring from great insight. This brief book unveils the three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas.Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas.CONTENTS-Prologue -Introduction-A Brief History of Insights in Advertising-What is a TRUE Insight, Anyway? -The Insight Optic-Step One: Identify Your Insight-Step Two: Simplify Your Insight-Step Three: Amplify Your Insight-Stay on the Outlook for Insights -Conclusion-Sources & Resources", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/8/79/718/993/8797189936_b.jpg", "price_data" : { "retail_price" : "15.00", "online_price" : "15.00", "our_price" : "15.00", "club_price" : "15.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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