{ "item_title" : "Trust and Reputation for Service-Oriented Environments", "item_author" : [" Elizabeth Chang", "Farookh Hussain", "Tharam Dillon "], "item_description" : "The authors explain how to build business values and consumer confidence through relationships, trust and reputation. The book contains a detailed classification of concepts through ontologies, including examples to clarify the definitions of trust, reputation, trustworthiness and trust matrix. Trustworthiness technologies and systems for service-oriented environments are re-shaping the world of e-business. By building trust relationships and establishing trustworthiness and reputation ratings, service providers and organizations will improve customer service, business value and consumer confidence, and provide quality assessment and assurance for the customer in the networked economy.Trust and Reputation for Service-Oriented Environments is a complete tutorial on how to provide business intelligence for sellers, service providers, and manufacturers. In an accessible style, the authors show how the capture of consumer requirements and end-user opinions gives modern businesses the competitive advantage.Trust and Reputation for Service-Oriented Environments: Clarifies trust and security concepts, and defines trust, trust relationships, trustworthiness, reputation, reputation relationships, and trust and reputation models.Details trust and reputation ontologies and databases.Explores the dynamic nature of trust and reputation and how to manage them efficiently.Provides methodologies for trustworthiness measurement, reputation assessment and trustworthiness prediction.Evaluates current trust and reputation systems as employed by companies such as Yahoo, eBay, BizRate, Epinion and Amazon, etc.Gives ample illustrations and real world examples to help validate trust and reputation concepts and methodologies.Offers an accompanying website with lecture notes and PowerPoint slides.This text will give senior undergraduate and masters level students of IT, IS, computer science, computer engineering and business disciplines a full understanding", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/47/001/547/0470015470_b.jpg", "price_data" : { "retail_price" : "149.95", "online_price" : "149.95", "our_price" : "149.95", "club_price" : "149.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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