{ "item_title" : "Turn First-Time Customers Into Repeat Business", "item_author" : [" Grant Bellford "], "item_description" : "A customer can be satisfied with a purchase and still never return. Sometimes the next need arises months later, the business has lost the context of the original work, or returning feels harder than starting a new search. Turn First-Time Customers Into Repeat Business examines what happens after the first sale. It shows how to deliver the original promise, record useful customer history responsibly, make repeat service easier, resolve complaints without defensiveness, and follow up when the contact is relevant and permitted. Readers will also learn to distinguish genuine loyalty from habitual discounting, invite reviews and referrals without manipulating them, measure repeat purchases accurately, and recover appropriate dormant relationships. Practical examples cover both service providers and customer-facing small businesses. For owners who want to earn a second sale through better service and stronger relationships, instead of treating every customer as another lead to acquire.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/816/578/9798165781841_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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