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Tweening the Girl|Sharon R. Mazzarella

Tweening the Girl : The Crystallization of the Tween Market

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Overview

Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

This item is Non-Returnable

Details

  • ISBN-13: 9781433121753
  • ISBN-10: 1433121751
  • Publisher: Peter Lang Inc., International Academic Publi
  • Publish Date: February 2014
  • Dimensions: 8.3 x 5.8 x 0.6 inches
  • Shipping Weight: 0.7 pounds
  • Page Count: 191

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