Overview
This book is the legacy of Emil Ruder, one of the originator of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognized as fundamental for graphic designers and typographers all over the world. The voume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through. Today, fifty years after this book was first published, it is still widely used and referenced.
Customers Also Bought
Details
- ISBN-13: 9783721200430
- ISBN-10: 3721200438
- Publisher: Niggli
- Publish Date: March 2001
- Dimensions: 9.5 x 9.3 x 1.4 inches
- Shipping Weight: 3.25 pounds
- Page Count: 276
Related Categories
