{ "item_title" : "UX To Go", "item_author" : [" Lorraine Phillips "], "item_description" : "In a world where the user is king, companies are making the decision to invest heavily in design, as they realize that taking a user-centered approach and focusing on the customer's experience of their product or service has become a differentiating factor in innovation and success. This is where UX comes in. We get to be an advocate for the user every step of the way-giving them a voice throughout the product development process so companies can craft user-centered solutions that effectively solve their customers' problems, meet their needs, and, if we're lucky enough, exceed their expectations.In this handy, quick-start guide for wannabe UX designers, you will learn: The roles, titles, and duties found in UXWhat constitutes good (and not-so-good) designThe typical docs and deliverables produced by UXersThe role of user research in creating great experiencesThe importance of accessibility in designThe benefits of using a design systemHow to land a job in UXAnd much more", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/98/895/358/0988953587_b.jpg", "price_data" : { "retail_price" : "16.95", "online_price" : "16.95", "our_price" : "16.95", "club_price" : "16.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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