{ "item_title" : "The Ultimate Guide to Music Publicity", "item_author" : [" Derek Sivers", "Ariel Hyatt "], "item_description" : "Get media coverage for your music - playlists, podcasts, and press - with or without hiring a publicist.Publicity is the most misunderstood part of the music business. From the founder of Cyber PR - with 30 years on the front lines of music publicity and a foreword by Derek Sivers - this step-by-step guide hands you the exact playbook her agency uses, so you can run your own campaign or hire smart.Inside, you'll learn how to: Write a bio with an unforgettable hook that makes media say yesBuild a press kit and EPK the media will actually useSend pitches that get opened, read, and answered - with real templatesGet your music on Spotify playlistsPlan and calendar a complete publicity campaignKnow what a publicist does, what one costs, and when to hire oneTurn every placement into leverage with venues, agents, and industry VIPsYou'll also get candid advice from the people on the other side of the desk - veteran publicists, editors, bio writers, playlist curators, and podcasters - plus the inspiring PR journeys of 11 independent artists who did it themselves.Whether you're releasing your first single or your fifth album, this is the publicity playbook that turns great music into media coverage.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/98/952/104/0989521044_b.jpg", "price_data" : { "retail_price" : "15.00", "online_price" : "15.00", "our_price" : "15.00", "club_price" : "15.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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