{ "item_title" : "Under the Radar", "item_author" : [" Bond", "Kirshenbaum "], "item_description" : "In today's advertising world, sponsors run the risk of having their message zapped by a jaded consumer armed with a remote control. The founders of one of today's hottest agencies analyze and critique some of today's best ad campaigns--that have succeeded in getting under the radar of ad-weary consumers.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/47/117/469/0471174696_b.jpg", "price_data" : { "retail_price" : "76.00", "online_price" : "76.00", "our_price" : "76.00", "club_price" : "76.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details