{ "item_title" : "Understanding Amazon KDP Ads", "item_author" : [" Carl Dupuy "], "item_description" : "Spending money on Amazon ads but not seeing results? You're not alone. Most authors launch KDP ads, see impressions and clicks, and still end up confused-watching money go out without knowing what's working or why. Understanding Amazon KDP Ads shows you how to fix that. This is a clear, practical guide designed to help you understand what your ad data actually means-and how to use it to improve your results without wasting money. Inside, you'll learn how to:Understand impressions, clicks, CTR, CPC, and ACOS (in plain English)Set up your first campaign step-by-stepRead your dashboard and spot problems quicklyFind better keywords and product targetsKnow when the problem is your ad-or your book page Improve your campaigns using real dataThis book is for:Authors running Amazon ads for the first timeSelf-publishers trying to improve resultsAnyone tired of guessing and wasting ad spendThis isn't theory-and it's not complicated. It's a simple, practical guide you can actually use to understand your ads and make better decisions. Stop guessing.Start understanding what your ads are telling you.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/818/223/9798182234313_b.jpg", "price_data" : { "retail_price" : "12.99", "online_price" : "12.99", "our_price" : "12.99", "club_price" : "12.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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