{ "item_title" : "Understanding the Analytic Hierarchy Process", "item_author" : [" Konrad Kulakowski "], "item_description" : "The aim of this book is to provide the reader with a critical guide to AHP. In this book, the AHP method is considered primarily as a mathematical technique supporting the decision-making process. This method provides a convenient and versatile framework for modelling multi-criteria decision problems, evaluating alternatives and deriving final priorities. Rather than imposing a correct decision, AHP allows the user to create a ranking of alternatives, then choose the one which is the best (or among the best). At the core of AHP is a pairwise comparisons (PC) method. This is an old technique known in various forms since at least the Middle Ages.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/13/803/232/1138032328_b.jpg", "price_data" : { "retail_price" : "200.00", "online_price" : "200.00", "our_price" : "200.00", "club_price" : "200.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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