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Understanding Companies and Markets|Bryan Lowes

Understanding Companies and Markets : A Strategic Approach

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Overview

This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.

Details

  • ISBN-13: 9780631190998
  • ISBN-10: 0631190996
  • Publisher: Wiley-Blackwell
  • Publish Date: September 1994
  • Dimensions: 11 x 8.25 x 0.68 inches
  • Shipping Weight: 1.61 pounds
  • Page Count: 324

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