{ "item_title" : "Understanding Generation Alpha", "item_author" : [" Jan Pierre "], "item_description" : "Born between 2010 and 2025, Generation Alpha is the first generation to grow up fully immersed in a digital-first world. They've never known life without smartphones, AI assistants, or online learning. But who are they really-and what does their emergence mean for the future of education, society, and identity? In this insightful and timely book, Gen Z author Jan Pierre explores the habits, behaviors, challenges, and untapped potential of Generation Alpha. Drawing from recent studies, interviews, real-world trends, and his own perspective as a digital native, he examines how technology, parenting, AI, mental health awareness, and global events like the COVID-19 pandemic have shaped this young generation's worldview. Whether you're a parent, teacher, policymaker, student, or curious observer, this book is a vital guide to understanding the generation that will define the next era. Generation Alpha isn't just the future-they are the now. And understanding them begins here.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/99/932/744/9999327443_b.jpg", "price_data" : { "retail_price" : "42.50", "online_price" : "42.50", "our_price" : "42.50", "club_price" : "42.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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