{ "item_title" : "Understanding The Human Mind on the Road", "item_author" : [" Mark Nolan "], "item_description" : "Understanding the Human Mind on the Road Why We Drive the Way We Do - and How Awareness Changes Everything Most people believe they know how to drive. They passed the test years ago. They learned the rules. They gained experience. So why do frustration, risk, misunderstanding, and preventable harm remain so common on our roads? Understanding the Human Mind on the Road takes a step back from enforcement, blame, and instruction to explore a deeper question: What if road safety is not primarily about rules, but about how the human brain perceives, decides, and behaves behind the wheel? Drawing on psychology, neuroscience, cognitive load theory, habit formation, human factors, and real-world observation, this book examines why well-intentioned people take risks without realising it, why modern vehicles and technology can both support and undermine awareness, and why experience does not always lead to better judgement. This is not a driving manual.It does not tell you what to do.Instead, it holds up a mirror. Inside, you will explore:Why confidence often grows faster than competenceHow habit, familiarity, and automation quietly reshape attentionThe illusion of speed, time, and controlWhy distraction is not always consciousHow cognitive overload affects reaction and judgementWhy courtesy, patience, and presence are core safety toolsHow behaviour is reinforced, inherited, and normalised over timeWhy understanding changes behaviour more reliably than punishmentWritten in a calm, reflective, and accessible style, this book avoids judgement and accusation. It recognises that most unsafe behaviour is not malicious, but human - shaped by the way our brains conserve energy, filter information, and seek certainty. Understanding the Human Mind on the Road is for drivers, parents, educators, professionals, and anyone who shares space with others in motion. It is equally relevant whether you drive daily, occasionally, or simply want to understand why the road so often feels tense, unpredictable, or exhausting. Because road safety does not live in laws, vehicles, or technology.It lives in perception, awareness, and choice.And understanding is where change begins.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/824/597/9798245976372_b.jpg", "price_data" : { "retail_price" : "22.12", "online_price" : "22.12", "our_price" : "22.12", "club_price" : "22.12", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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