{ "item_title" : "Understanding the Mass Media", "item_author" : [" N. Tucker", "Nicholas Tucker "], "item_description" : "The average British fourteen-year-old watches a great deal of TV. He helps to spend a quarter of a million pounds on pop records every Saturday. Like the rest of us he is beset by advertisements. As an adult he is virtually certain to read mass-circulation daily and Sunday newspapers. This is his mental world. The modern teacher wants to bring this world to the classroom but if he merely tries the Old Testament prophet stance and says its all corrupt, he will be written off a hopelessly out of touch. But if he can take a neutral position, he can get his pupils first to discuss, then to understand and finally to discriminate. Mr Tucker's book will help this process. The plan of his book if simple: he takes the mass media one by one, gives first some understanding of their organisation, characteristics, aims and methods and then gives practical suggestions for class-work on them.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/52/111/196/052111196X_b.jpg", "price_data" : { "retail_price" : "47.00", "online_price" : "47.00", "our_price" : "47.00", "club_price" : "47.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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