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Understanding Media Users|Tony Wilson

Understanding Media Users : From Theory to Practice

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Overview

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies.

  • examines the relationship between media and audiences by one of the world's leading media scholars
  • provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory
  • charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
  • concludes with additional insights into the future of media reception in a global age

This item is Non-Returnable

Details

  • ISBN-13: 9781405155670
  • ISBN-10: 1405155671
  • Publisher: Wiley-Blackwell
  • Publish Date: September 2008
  • Dimensions: 8.9 x 5.9 x 0.5 inches
  • Shipping Weight: 0.8 pounds
  • Page Count: 232

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