{ "item_title" : "Understanding Mobility as a Service (Maas)", "item_author" : [" David A. Hensher", "Corinne Mulley", "Chinh Ho "], "item_description" : "The widespread adoption of smartphones, ridesharing and carsharing have disrupted the transport sector. In cities around the world, new mobility services are both welcomed and challenged by regulators and incumbent operators. Mobility as a Service (MaaS), an ecosystem designed to deliver collaborative and connected mobility services in a society increasingly embracing a sharing culture, is at the center of this disruption. Understanding Mobility as a Service (MaaS): Past, Present and Future examines such topics as: How likely MaaS will be implemented in one digital platform app Whether MaaS will look the same in all countries The role multi-modal contract brokers play Mobility regulations and pricing models MaaS trials, their impacts and consequences Written by the leading thinkers in the field for researchers, practitioners, and policy makers, Understanding Mobility as a Service (MaaS): Past, Present and Future serves as a single source on all the current and evolving developments, debates, and challenges.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/12/820/044/0128200448_b.jpg", "price_data" : { "retail_price" : "125.00", "online_price" : "125.00", "our_price" : "125.00", "club_price" : "125.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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