{ "item_title" : "Understanding and Profiting from Intellectual Property in International Business", "item_author" : [" Deli Yang "], "item_description" : "Chapter 1. Understanding and Benefiting from Intellectual Property in International Business: A BeginningPart I: Intellectual Property FundamentalsChapter 2. Intellectual Property TheoriesChapter 3. Intellectual Property SystemsPart II: Intellectual Property EnvironmentsChapter 4. Intellectual Property Impacts Political EconomyChapter 5. The Effects of Political Economy on Intellectual PropertyChapter 6. Culture and Intellectual PropertyPart III: Intellectual Property ManagementChapter 7. Managing Intellectual Property AssetsChapter 8. Valuing Intellectual PropertyPart IV: Intellectual Property StrategiesChapter 9. Internationalizing Intellectual PropertyChapter 10. International Licensing and Contracting of Intellectual PropertyChapter 11. Global Piracy and Strategic ResponsesChapter 12. Understanding and Benefiting from Intellectual Property in International Business: New BeginningsIndex", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/3/03/054/036/3030540367_b.jpg", "price_data" : { "retail_price" : "159.99", "online_price" : "159.99", "our_price" : "159.99", "club_price" : "159.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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