{ "item_title" : "Unlocking Metaphor", "item_author" : [" L. David Ritchie "], "item_description" : "'The traffic was a nightmare today'; 'you're a star'; 'he's an early bird'; 'we need to get our ducks in a row'. Metaphors like these are so enmeshed within our language that we barely realise we are using them. This book, written by world-renowned expert, provides a clear, comprehensive discussion of how we understand and use metaphor, with a focus on ordinary conversation. It begins by defining metaphors, moving on to explore their communicative role in a range of settings across regular and professional life, and finishing with an overview of the main theoretical approaches to metaphor. Drawing on current research findings, each chapter concludes with a brief discussion of how the topics covered are useful in everyday communication. Ideas are explained in non-technical language, using examples from real-life conversation - making it ideal for students of Communication, Linguistics and Psychology, or anyone interested in the fascinating world of metaphor.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/00/952/296/1009522965_b.jpg", "price_data" : { "retail_price" : "112.00", "online_price" : "112.00", "our_price" : "112.00", "club_price" : "112.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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