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Unlocking Strategic Innovation|Surja Datta

Unlocking Strategic Innovation : Competitive Success in a Disruptive Environment

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Overview

This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.

This item is Non-Returnable

Details

  • ISBN-13: 9780367322502
  • ISBN-10: 0367322501
  • Publisher: Routledge
  • Publish Date: March 2021
  • Dimensions: 9.1 x 6.1 x 0.5 inches
  • Shipping Weight: 0.5 pounds
  • Page Count: 148

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