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Unlocking Strategic Innovation : Competitive Success in a Disruptive Environment
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Overview
This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.
This item is Non-Returnable
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Details
- ISBN-13: 9780367322502
- ISBN-10: 0367322501
- Publisher: Routledge
- Publish Date: March 2021
- Dimensions: 9.1 x 6.1 x 0.5 inches
- Shipping Weight: 0.5 pounds
- Page Count: 148
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