{ "item_title" : "The Unshakeable Entrepreneur", "item_author" : [" Know How "], "item_description" : "Are you an aspiring entrepreneur with a great idea but a fear of making the wrong moves? Do you find yourself stuck in loops of overthinking, paralyzed by uncertainty and the overwhelming pressure to succeed? You are not alone. In the chaotic world of startups, the difference between success and failure often comes down to one crucial skill: the ability to think clearly.Meet Mr. Know How, your friendly and practical guide to mastering the art of critical thinking. In The Unshakeable Entrepreneur, he demystifies this essential skill and transforms it from an abstract concept into a powerful, everyday tool for building a resilient and profitable business.This isn't another dense business theory book. It's a step-by-step, practical playbook designed specifically for beginners. Inside, you will discover: The Entrepreneur's Superpower: A simple, jargon-free definition of critical thinking and how it acts as a direct antidote to the anxiety and paralysis of overthinking.Spot and Stop Mental Traps: Learn to identify the 7 most dangerous startup-killing cognitive biases-like Confirmation Bias and the Sunk Cost Fallacy-that silently sabotage your decisions, and get a practical cheat sheet to combat them.Your Critical Thinking Toolkit: Master three foundational frameworks (The Socratic Method, The 5 Whys, and SWOT Analysis) to dissect any problem, uncover root causes, and map your strategic landscape with confidence.From Idea to Impact: A step-by-step guide to validating your business idea, ensuring you're building something customers actually want and will pay for.The Crossroads Decision: Learn when to pivot and when to persevere using a structured, evidence-based framework that removes emotion from high-stakes choices.Financial Clarity for Founders: A beginner's guide to understanding business finance, from reading financial statements to calculating your cash runway, so you can make decisions based on numbers, not just hope.Beyond the Hustle: Master sustainable productivity with proven techniques like Deep Work, the 80/20 Rule, and Time Blocking to achieve more by doing less.The Resilient Founder: Learn how to use critical thinking to manage stress, prevent burnout, and protect your most important asset-your mental health.Packed with relatable examples, actionable checklists, and practical templates, The Unshakeable Entrepreneur is more than a book-it's a training manual. It will equip you with the mental models to navigate uncertainty, the resilience to learn from failure, and the clarity to build not just a successful company, but a fulfilling and sustainable life as an entrepreneur. Stop guessing and start thinking. Your future self will thank you.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/826/405/9798264050763_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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