Unthinkable : The Culture and Politics of Getting Innovation Wrong
Overview -
Read Full Product DescriptionBig companies find it almost impossible to do new things despite their leaders knowing this may eventually be their downfall. Unthinkable shows why companies are like this and how they can do innovation better.
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More About Unthinkable by Tom Hopkins; Richard Poole; Paul Dawson
Overview
Big companies find it almost impossible to do new things despite their leaders knowing this may eventually be their downfall. Unthinkable shows why companies are like this and how they can do innovation better.
