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Using Smart Cards to Gain Market Share
Overview
Payment methods, smart cards and customer-elationship marketing are all converging at the moment of purchase, transforming the connections between shoppers, merchants and bankers. This book explores the impact of convergence and the opportunities for companies to use technology to gain market share.
This item is Non-Returnable
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Details
- ISBN-13: 9780566083150
- ISBN-10: 0566083159
- Publisher: Gower Publishing Company
- Publish Date: February 2000
- Dimensions: 9.5 x 6.39 x 0.67 inches
- Shipping Weight: 0.8 pounds
- Page Count: 144
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