{ "item_title" : "Utilization of Rural Credit By the Farmers", "item_author" : [" Rakesh Palsaniya", "Priyanka Kardam", "Chelshi Tomar "], "item_description" : "Utilization of Rural Credit by the Farmers is a comprehensive research-oriented book that examines the pattern, purpose, and effectiveness of rural credit among farming communities. The book focuses on understanding how farmers access credit, how they utilize borrowed funds, and what impact credit has on agricultural productivity, income levels, and rural development. Rural credit plays a vital role in strengthening the agricultural sector, especially in developing countries where small and marginal farmers depend heavily on external finance for cultivation and livelihood activities. The book begins by explaining the importance of rural credit in agriculture. Agriculture is a seasonal activity that requires timely investment in seeds, fertilizers, pesticides, irrigation, machinery, and labor. Most farmers, particularly small and marginal ones, do not have sufficient savings to meet these costs. Therefore, credit becomes essential for maintaining production cycles and ensuring sustainable farm income. The author emphasizes that the availability of institutional credit is critical for reducing dependence on exploitative moneylenders and for promoting modern agricultural practices.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/6/20/968/892/6209688926_b.jpg", "price_data" : { "retail_price" : "77.00", "online_price" : "77.00", "our_price" : "77.00", "club_price" : "77.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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