{ "item_title" : "Valuation and Exploitation of Intellectual Property and Intangible Assets", "item_author" : [" John Sykes", "Kelvin King "], "item_description" : "When a company buys another company, how does it value its brands? When an investor is assessing the value of a technology business how does it value its assets? What's a biotech asset worth? This book takes readers through the legal and accounting principles that govern the valuation of assets. A crucial problem for legal, accounting, banking and venture capital professionals and the owners and managers of IP assets. Contents include: - Assessing legal protection of intellectual capital (protectable intellectual property and other intangibles such as brands) - ownership of intellectual capital - strength of the intellectual capital - Financial Reporting and intellectual capital - valuation methods and techniques - intellectual property as security for loan facilities", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/85/811/281/1858112818_b.jpg", "price_data" : { "retail_price" : "149.00", "online_price" : "149.00", "our_price" : "149.00", "club_price" : "149.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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