{ "item_title" : "Value Co-Creation Processes in Circular Firms", "item_author" : [" Beatrice Re "], "item_description" : "This book investigates value co-creation processes within the context of circular entrepreneurship. By rooting the book in value co-creation theory, the author addresses the following research questions: How do value co-creation processes impact organizations? And how could circular firms gain legitimacy through value co-creation processes? Through an empirical study based on interviews with circular entrepreneurs and focus groups involving both entrepreneurs and a sample of co-creating customers, the author offers an empirical framework of value co-creation processes and resulting organizational changes.The book is informative for both academics and practitioners. From a theoretical point of view, it contributes to value co-creation theory, the growing circular entrepreneurship literature, and organizational studies. From a managerial perspective, it informs aspiring circular entrepreneurs and managers about the potential of value co-creation processes in supporting their firms in gaining legitimacy and becoming learning organizations.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/3/03/157/233/3031572335_b.jpg", "price_data" : { "retail_price" : "49.99", "online_price" : "49.99", "our_price" : "49.99", "club_price" : "49.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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