{ "item_title" : "The VentureForge Way", "item_author" : [" David Collette", "Kshitij Arora", "Sherman Morrison "], "item_description" : "Financial capital is the lifeblood of any new venture. Without it, the startup will crash and burn before it even has a chance to fully launch. Far too many great ideas never reach the marketplace because innovators, entrepreneurs, and founders fail to raise the money needed for creating and sustaining success. VentureForge captures the essence of the work that goes into starting and financing a new business venture. It is not unlike what the blacksmiths of bygone years did when shaping metal in a forge. You begin with an unshaped lump of an idea you think might be viable, but a whole lot of pounding and reshaping goes into making it a finished product worthy of the attention and dollars of investors. Authors Stephen Di Biase, David Collette, and Kshitij Arora show you how to make it happen, the VentureForge Way.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/51/915/625/1519156251_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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