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Virtual Social Identity and Consumer Behavior|Natalie T. Wood

Virtual Social Identity and Consumer Behavior

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Overview

Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

This item is Non-Returnable

Details

  • ISBN-13: 9780765623959
  • ISBN-10: 0765623951
  • Publisher: Routledge
  • Publish Date: October 2009
  • Dimensions: 9 x 6.1 x 0.7 inches
  • Shipping Weight: 1 pounds
  • Page Count: 230

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