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Visual Communication Research Designs|Keith Kenney

Visual Communication Research Designs

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Overview

Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication.

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Details

  • ISBN-13: 9780415988698
  • ISBN-10: 0415988691
  • Publisher: Routledge
  • Publish Date: December 2008
  • Dimensions: 9.1 x 6.2 x 0.9 inches
  • Shipping Weight: 1.2 pounds
  • Page Count: 312

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