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Visual Public Relations|Simon Collister

Visual Public Relations : Strategic Communication Beyond Text

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Overview

This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication. Engaging with critical and cultural theories, it outlines how non-textual forces play a central role in how PR works and explores the future of strategic communication within a multi-sensory environment. With international contributions drawn from PR, visual culture, communication, design and cultural theory, it will be of great interest to scholars and advanced students of PR and strategic communication, as well as cultural, media and critical studies.

This item is Non-Returnable

Details

  • ISBN-13: 9781138064669
  • ISBN-10: 1138064661
  • Publisher: Routledge
  • Publish Date: May 2018
  • Dimensions: 9.4 x 6.3 x 0.7 inches
  • Shipping Weight: 1 pounds
  • Page Count: 218

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