{ "item_title" : "In-Vitro Fertilization", "item_author" : [" Gabor Kovacs", "Peter Brinsden", "Alan Decherney "], "item_description" : "The birth of Louise Joy Brown - the world's first baby born following in-vitro fertilization - heralded a medical revolution. Forty years later, many thousands of babies are born each year following IVF. Assisted reproduction is a global industry with a multi-billion dollar turnover. It is a complex mix of science, clinical management, bioethics, and commercial imperatives. Many of the pioneers of IVF are still with us and have a fascinating tale to tell. Here, they relate the story of the development of IVF and related technologies in a way that will prove invaluable to future generations of practitioners seeking to understand the genesis of the specialty. This is not an academic history: rather it takes an informal and anecdotal approach; informing and entertaining for generations of past, present and future medical and scientific specialists of IVF, alongside the millions of parents, who celebrated the successes of IVF treatment worldwide.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/10/842/785/1108427855_b.jpg", "price_data" : { "retail_price" : "108.00", "online_price" : "108.00", "our_price" : "108.00", "club_price" : "108.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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