{ "item_title" : "Walking Tall in Recession", "item_author" : [" Kenneth Johnson "], "item_description" : "What do you see in a recession? Do you see a big insurmountable challenge or a window or opportunity? Are you the Business Manager with two eyes or with three eyes where the third eye is referred to as the eyes of the heart? These are questions that calls for answers.Recession comes in the average of every ten to fifteen years. Rumours of war, wars and unhealthy economic or political decisions can trigger recession. The recent Covid19 global pandemic further tells us recession is real and that business is no longer business as usual. This makes recession a reoccurring decimal in our day to day activities as Business Managers. Though not desiring but they are not supposed to be celebrated and worshipped but rather to be studied carefully in order to get the desired benefits from a detestable scenario.This book reveals time tested strategies that can be employed for you to walk tall as a Business Managers. They may sound very common like the common sense but it has been said that even common sense is no longer common. These strategies are: Consumer Behavior And Market SegmentationIncreasing Your Marketing BudgetIncreasing Spending On AdvertisingImproving Your Online PresenceBrand Reputation And Recognition and a host of other strategiesToday's Business Managers are therefore required to pay attention to details by following every strategy through, tracking them and evaluating their impact over time in order to guarantee increased in sales, productivity and ultimately profitability", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/835/647/9798356479847_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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