{ "item_title" : "The 27th Way", "item_author" : [" Ahmed Fathy "], "item_description" : " Keep the question beside what you saw.A familiar workaround. A difficult handover. A room that sits empty at the wrong hours. Ordinary scenes can hold a question worth examining.THE 27TH WAY is an illustrated, story-led field guide to recognizing and testing ordinary business opportunities. Its first 26 chapters offer patterns for examining what someone is trying to do, what gets in the way, and what has changed.Through imagined everyday scenes, carefully bounded real-world examples, and proportionate tests, Ahmed Fathy helps readers separate observation from assumption. Each pattern invites a closer look at the current alternative, access, personal fit, delivery costs, and the evidence needed for a next decision.The closing chapter brings the work together in an eight-field Opportunity Record and a simple sequence: notice → explain → test → decide. A promising question can lead to another test, a smaller commitment, or a reason to stop.For readers considering a service, a business offer, or an improvement at work, this field guide offers a disciplined way to investigate possibilities before spending more. It makes no promise of quick income or a guaranteed business.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/816/179/9798161792360_b.jpg", "price_data" : { "retail_price" : "12.99", "online_price" : "12.99", "our_price" : "12.99", "club_price" : "12.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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