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We First|Mainwaring, Simon

We First : How Brands and Consumers Use Social Media To Build a Better World

Digital Audiobook
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Overview

A social media expert with global experience with many of the world's biggest brands—including Nike, Toyota, and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.



These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.

Details

  • ISBN-13: 9781452673851
  • Publisher: Tantor Audio
  • Publish Date: Aug 2011
  • Author: Simon Mainwaring
  • Narrator: John Lee
  • Duration: 10:25:37

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