{ "item_title" : "Web Analytics & Big Data", "item_author" : [" Julian Delphiki "], "item_description" : "Your data is talking. Learn to listen, and sell more.Every visit, click and purchase leaves a trace. Most businesses collect those traces and never act on them. And with consent banners, AI assistants and new privacy rules, measuring them has never been harder. The businesses that grow are the ones that turn data into decisions anyway.Web Analytics & Big Data is a clear, practical guide to measuring your website, understanding your customers and running your first data project, now fully rewritten and expanded to 13 chapters.Inside, you will learn how to: Measure accurately in a privacy-first world of consent and disappearing cookiesSet up GA4 the right way and read its reports with confidenceAnalyse an online store end to end: funnel, conversion rate, order value and customer lifetime valueBuild segments, reports and dashboards your team will actually useUnderstand attribution, incrementality and marketing mix modelling, and test what really worksSee how AI is changing analytics, and plan your first big data projectOne running example, an online plant shop, connects every chapter. You also get real case studies from 2023-2026, hands-on Try it exercises with free tools, a 97-term glossary and a full index.For marketers, managers and entrepreneurs who want numbers they can act on. Scroll up and start listening to your data.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/864/290/9798642907672_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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