{ "item_title" : "What Is Lego?", "item_author" : [" Jim O'Connor", "Who Hq", "Ted Hammond "], "item_description" : "Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always play well--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/885/509/9798855098297_b.jpg", "price_data" : { "retail_price" : "16.39", "online_price" : "16.39", "our_price" : "16.39", "club_price" : "16.39", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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