{ "item_title" : "What Others Called Impossible", "item_author" : [" Mark H. Awad "], "item_description" : "What if the obstacle is real-but the conclusion is wrong?A hillside foundation was estimated to cost more than $3 million.A bank refused to finance the project.A construction mistake placed an almost-completed house at risk of demolition.A neighborhood believed a concrete stairway represented history that could not be removed.Each obstacle was real.But none of them completed the analysis.In What Others Called Impossible, real estate developer and entrepreneur Mark H. Awad reveals how opportunities are often hidden inside the problems that cause everyone else to walk away. Through personal business and construction experiences-and the extraordinary story of a laborer who spent twenty-two years cutting a passage through a mountain-Awad presents a practical method for examining difficulty differently.He calls it the Second Analysis.You will learn how to: Separate a verified fact from the conclusion attached to itIdentify the obstacle controlling the outcomeAsk what must be true for another path to workUnderstand the person carrying the riskLet the numbers determine when to continue-and when to leaveThis is not a book about blind optimism.It is about investigated possibility.Others see the obstacle and complete the analysis.You see the obstacle-and begin it.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/819/293/9798192935156_b.jpg", "price_data" : { "retail_price" : "14.95", "online_price" : "14.95", "our_price" : "14.95", "club_price" : "14.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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