{ "item_title" : "What does a BA do?", "item_author" : [" Jeewan Singh "], "item_description" : "Everyone seems to have an opinion on what a Business Analyst does, yet few agree. In classrooms, Business Analysis is often overshadowed by data science and machine learning. In organizations, the role is frequently blurred with project management, product ownership, or data analytics. The result is widespread confusion: unclear expectations, misaligned responsibilities, and professionals unsure whether they are even in the right role. What Does a BA Do?cuts through that ambiguity. Written from real-world experience, this book offers a clear, practical explanation of what Business Analysts actually do, where they fit within modern organizations, and how they create value beyond documentation and meetings. Rather than relying on theory or rigid frameworks, it focuses on judgment, how BAs think, ask questions, manage ambiguity, and translate business intent into meaningful outcomes.Designed for students, early-career professionals, career switchers, managers, and teams working with Business Analysts, this book serves as both a career guide and a shared reference point. It demystifies the role, sets realistic expectations, and highlights why strong Business Analysis is essential in today's complex, technology-driven organizations.If you've ever wondered where the Business Analyst truly belongs or whether this career is right for you, this book provides the clarity you've been looking for.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/890/319/9798903198122_b.jpg", "price_data" : { "retail_price" : "11.99", "online_price" : "11.99", "our_price" : "11.99", "club_price" : "11.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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