{ "item_title" : "The White Rabbit Method(TM)", "item_author" : [" Alicia Anne Taylor "], "item_description" : "Beauty school taught you the technique. It never taught you the thing that actually makes clients come back.You can be technically brilliant - precise, trained, certified - and still watch clients disappear after one or two visits. You can work ten-hour days, run monthly specials, fill every slot, and still feel like you're one quiet week away from disaster. The problem isn't your skill. The problem is the gap nobody in this industry talks about. The gap between what you were taught and what your clients actually feel. The White Rabbit Method is the book that closes that gap. Written by CIDESCO-qualified beauty educator and consultant Alicia Anne Taylor - with over 20 years of experience working with beauty and hair professionals across England, Brazil, and South Africa - this is the client experience playbook the beauty and hair industry has been waiting for. Inside you'll discover: - Why the treatment is only one part of what your client remembers - and what determines whether they come back- How to design a sensory environment that builds trust before you say a single word- The consultation method that turns a first-time visitor into a loyal, long-term client- Why discounting is silently destroying your positioning - and what to do instead- How to raise your prices, improve retention, and earn more by doing less- A real-world case study showing how one salon added over $60,000 in annual revenue without a single new client- How to stay irreplaceable as automation and AI move into the beauty space- The science behind why human connection, touch, and sensory experience drive loyalty - backed by research most beauty professionals have never seen This is not a mindset book. It is not a vague collection of feel-good advice. It is a structured, research-backed, story-led method for beauty and hair professionals who are ready to build a business that clients genuinely cannot imagine leaving. Whether you work from a home studio or run a multi-chair salon, The White Rabbit Method will change how you think about every single appointment.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/825/944/9798259448735_b.jpg", "price_data" : { "retail_price" : "16.99", "online_price" : "16.99", "our_price" : "16.99", "club_price" : "16.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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