{ "item_title" : "Who Founded Hyundai? an Inspiring History", "item_author" : [" Alex R. Bright "], "item_description" : "WHO FOUNDED HYUNDAI?From a Poor Farm Boy Who Escaped Home Four Times to Construction, Cars, Global Expansion, and the Rise of South Korea's Industrial GiantBefore Hyundai became a global automotive powerhouse, it began with a poor farm boy who refused to accept the life waiting for him.Chung Ju-yung had almost none of the advantages normally associated with the founder of an industrial empire.Born into poverty in Korea in 1915, he left school young and worked beside his father planting rice, tending animals, and selling firewood. He dreamed of escaping farm life so desperately that he ran away from home four times.The first three attempts failed.The fourth changed everything.What followed was anything but a smooth climb to success.Chung delivered rice by bicycle before becoming a shop owner. Government restrictions destroyed that business. He entered automobile repair despite knowing little about cars, then watched his garage burn down. He borrowed again and rebuilt, only to lose the operation during wartime.Then came construction.A disastrous bridge project drove his family deep into debt. His brothers even sold their homes to help keep workers paid. Yet the failure taught Chung lessons that would help Hyundai compete for bigger projects, expand beyond Korea, and eventually enter industries few would have expected a former farm boy to touch.And then he returned to cars.Inside this gripping business history, discover: Why Chung repeatedly risked everything after devastating failuresHow Hyundai's early partnership with Ford eventually reached breaking pointWhy the Cortina became an embarrassment on Korean roadsHow the Pony helped create a new chapter for Korea's automobile industryWhy Hyundai's first major American success later became a reputation problemHow a brand once mocked for cheap, unreliable cars fought to earn consumer trustHow construction, government support, global expansion, and relentless industrial ambition helped create the Hyundai storyThis is not simply a book about who founded a car company. It is about failure, calculated risk, rebuilding, independence, and what can happen when someone refuses to let his beginnings decide his ending.If you enjoy true business stories, automotive history, founder biographies, entrepreneurial setbacks, or the hidden decisions behind companies seen every day, this book was written for you.Discover the remarkable story behind the Hyundai name and the man who kept starting again when walking away would have been easier.Get your copy today and find out how Chung Ju-yung's fourth escape from home became the beginning of something far bigger than he could have imagined.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/819/268/9798192689752_b.jpg", "price_data" : { "retail_price" : "15.99", "online_price" : "15.99", "our_price" : "15.99", "club_price" : "15.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details