{ "item_title" : "Win Them Over", "item_author" : [" Janette Parr "], "item_description" : "Persuasion is not about manipulation. It is about clarity, credibility and connection.Whether you are pitching an idea, leading a team, writing a proposal, preparing a speech or trying to win support for a point of view, your ability to argue well can make all the difference.Win Them Over: The Art of Argument is a practical guide to persuasive communication. It shows you how to understand your audience, shape your message, use persuasive techniques effectively and present your case with confidence.Inside, you will learn how to: know your audience before you beginclarify your purpose and structure your argumentappeal to the head, heart and handsuse examples, questions, statistics, stories and repetition effectivelyhandle objections calmlystrengthen both spoken and written argumentspractise the skills that make persuasion more naturalThis is not a book about quarrelling, point-scoring or winning at all costs. It is about building stronger arguments, earning trust and helping others see the value in your ideas.Ideal for professionals, business owners, speakers, writers, students, leaders and anyone who wants to communicate with more confidence, Win Them Over gives you a clear, practical toolkit for becoming a more persuasive communicator.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/834/610/9798346103295_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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