{ "item_title" : "Window Display", "item_author" : [" "], "item_description" : "A showcase of the most exciting, innovative and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results. This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.", "item_img_path" : "https://covers2.booksamillion.com/covers2/ebook/41/55/9781780675541_b.jpg", "price_data" : { "retail_price" : "2.99", "our_price" : "2.99", "club_price" : "2.99", "savings_pct" : "0", "savings_amt" : "0.00", "discount_pct" : "10", "club_savings_amt" : "0", "club_savings_pct" : "0" } }

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