{ "item_title" : "A Winning Dialect", "item_author" : [" Thea R. Strand "], "item_description" : "Why did a rural dialect from the heart of Norwegian farm country win a national dialect popularity contest? What were the effects of this win, and what has happened to the winning dialect since?A Winning Dialect tells a story of linguistic and cultural transformation in the rural district of Valdres, Norway. It shows how lifelong residents have adapted to changing social, economic, and political circumstances - particularly the shift from family farming to tourism development - and how they have used local linguistic and cultural resources to craft a viable future for themselves and the places their ancestors have called home for centuries. Once stigmatized as poor and uneducated, the distinctive dialect of Valdres now holds a special place as a valuable part of Norwegian national heritage, as well as a marker of local belonging. Based on two decades of research and fieldwork, A Winning Dialect considers how a traditional dialect is transformed - linguistically and culturally - as it is put to new uses in the contemporary world.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/48/754/595/1487545959_b.jpg", "price_data" : { "retail_price" : "75.00", "online_price" : "75.00", "our_price" : "75.00", "club_price" : "75.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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