Winning Gifts
Overview
The secret to getting gifts and making donors feel like winners.
Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company.
Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.
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Details
- ISBN-13: 9780470128343
- ISBN-10: 0470128348
- Publisher: Wiley
- Publish Date: January 2008
- Dimensions: 9.17 x 6.48 x 1.08 inches
- Shipping Weight: 1.26 pounds
- Page Count: 338
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