{ "item_title" : "Winning at Mergers", "item_author" : [" Clemente", "Greenspan "], "item_description" : "Today mergers and acquisitions have become the most effective way for businessess to achieve quick growth and enhanced market competitiveness. They are seen by many as a viable, valued, and necessary growth strategy for companies of all sizes worldwide. The era where an M&A transaction was done solely for quick financial gain is over. Today's deals are strategically driven. However, until recently the planning process known as marketing due diligence was not taken into consideration. Marketing due diligence examines the premerger planning and postmerger integration of companies to ensure that marketing and sales synergies exist between the companies. Through the use of this title, those considering M&As will be able to move quickly to realize strategic marketing and sales synergies in order to ensure the success of the merger.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/47/119/056/047119056X_b.jpg", "price_data" : { "retail_price" : "120.00", "online_price" : "120.00", "our_price" : "120.00", "club_price" : "120.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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