menu
{ "item_title" : "Winning in Service Markets", "item_author" : [" Wirtz Jochen "], "item_description" : "Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/94/465/904/1944659048_b.jpg", "price_data" : { "retail_price" : "110.00", "online_price" : "110.00", "our_price" : "110.00", "club_price" : "110.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Winning in Service Markets|Wirtz Jochen

Winning in Service Markets

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

This item is Non-Returnable

Details

  • ISBN-13: 9781944659042
  • ISBN-10: 1944659048
  • Publisher: Wspc (Us)
  • Publish Date: December 2016
  • Dimensions: 9.1 x 6.1 x 1 inches
  • Shipping Weight: 2.05 pounds
  • Page Count: 704

Related Categories

You May Also Like...

    1

BAM Customer Reviews