{ "item_title" : "Wired for Purpose", "item_author" : [" Aaron Strout "], "item_description" : "Wired for Purpose argues that modern leadership isn't about louder goals or faster growth-it's about aligning who you are with what you build, then scaling that alignment through people, process, and story.Aaron Strout-longtime executive and chief marketing officer behind Real Chemistry's rise from $47M to $3B-offers a field guide for leaders who want durable results without losing their soul. The book blendspersonal narrative, health-tech case studies, and an operator's playbook to show how purpose, when measured and managed, becomes the most pragmatic engine for performance.What Makes This Book Different- Operator credibility: Aaron led through hypergrowth, acquisition, and integration in one of healthcare'smost innovative marketing firms-then stepped back to codify what actually worked.- Human + systems lens: The book connects inner tools (gratitude, rational optimism, the Connector'sCode) with outer systems (cadence, OKRs, culture rituals, governance) so purpose isn't performative-it'sportable.- Healthcare relevance: Written by an industry insider who partners with scientists, clinicians, andmarketers, the book speaks fluently about ethics, equity, and AI's role in solving real human problems.- Actionable design: Every chapter ends with a Next 10% section-small, compounding moves thatleaders can deploy immediately.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/823/402/9798234024848_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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