{ "item_title" : "Wired for Wealth", "item_author" : [" Caroline Maina "], "item_description" : "Almost no one builds wealth through a single brilliant decision. Most lasting financial outcomes are the result of small, repeated, often unremarkable choices, made so consistently that their effect becomes visible only after years have passed.This means the real subject of personal finance is not, in the end, spreadsheets or interest rates. It is human behavior: the habits we form without noticing, the psychology behind why saving feels harder than it should, the gap between what we want now and what we want most, and the quiet decisions made dozens of times a day that, added together, decide almost everything.This book takes that behavior seriously, as a subject worth studying in its own right. You will find practical tools throughout, but the deeper aim is understanding: once you see clearly how your own financial behavior actually works, changing it becomes considerably less of a struggle.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/818/434/9798184345604_b.jpg", "price_data" : { "retail_price" : "40.00", "online_price" : "40.00", "our_price" : "40.00", "club_price" : "40.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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