menu
{ "item_title" : "Writing Copy for Dummies", "item_author" : [" Jonathan Kranz "], "item_description" : "Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/76/456/969/0764569694_b.jpg", "price_data" : { "retail_price" : "22.99", "online_price" : "22.99", "our_price" : "22.99", "club_price" : "22.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Writing Copy for Dummies|Jonathan Kranz

Writing Copy for Dummies

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

Details

  • ISBN-13: 9780764569692
  • ISBN-10: 0764569694
  • Publisher: Wiley Publishing
  • Publish Date: October 2004
  • Dimensions: 9.06 x 7.5 x 0.87 inches
  • Shipping Weight: 1.46 pounds
  • Page Count: 362

Related Categories

BAM Customer Reviews