{ "item_title" : "The X in CX", "item_author" : [" Sunny Bindra "], "item_description" : "Bring the X factor to customer experienceWhatever you sell, customers are the driving force behind every business success-without happy customers, there's no business. So it's essential that brands have interactions that are memorable for all the right reasons.In The X in CX, CEO whisperer Sunny Bindra unpacks how to create positive experiences that last throughout the whole customer journey. You will learn the four practices used by the best in the business:Boss It, starting CX from the top of your organizationHumanize It, keeping empathy central to your mindsetDigitize It, using tech to your advantageJazz It, staying creative at every turnWith The X in CX, you'll understand where great CX comes from-and how to deliver it yourself, every time.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/91/437/446/9914374468_b.jpg", "price_data" : { "retail_price" : "14.95", "online_price" : "14.95", "our_price" : "14.95", "club_price" : "14.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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