{
"item_title" : "Your First Guide to Advertising",
"item_author" : [" Marlow Stevens "],
"item_description" : "Your First Guide to Advertising is a professional, actionable handbook that takes you through every stage of modern advertising. From TV and radio campaigns to social media, direct marketing, and in-store audio, this guide explains exactly what to do, how to do it, and how to measure success.Learn to: Define your objectives and target audienceWrite scripts, craft messages, and design adsUse AI tools for ad copy, visuals, jingles, and schedulingMonitor performance, track ROI, and optimise campaignsMaintain long-term advertising success with consistent brandingPacked with practical examples, checklists, and step-by-step instructions, this guide is perfect for anyone who wants real results in advertising without wasting time or money.",
"item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/825/786/9798257860324_b.jpg",
"price_data" : {
"retail_price" : "15.99", "online_price" : "15.99", "our_price" : "15.99", "club_price" : "15.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Your First Guide to Advertising : A Practical Handbook
Overview
Your First Guide to Advertising is a professional, actionable handbook that takes you through every stage of modern advertising. From TV and radio campaigns to social media, direct marketing, and in-store audio, this guide explains exactly what to do, how to do it, and how to measure success.
Learn to:
- Define your objectives and target audience
- Write scripts, craft messages, and design ads
- Use AI tools for ad copy, visuals, jingles, and scheduling
- Monitor performance, track ROI, and optimise campaigns
- Maintain long-term advertising success with consistent branding
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9798257860324
- ISBN-10: 9798257860324
- Publisher: Independently Published
- Publish Date: August 2026
- Dimensions: 8.5 x 5.5 x 0.23 inches
- Shipping Weight: 0.23 pounds
- Page Count: 90
Related Categories
