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{ "item_title" : "Your First Guide to Advertising", "item_author" : [" Marlow Stevens "], "item_description" : "Your First Guide to Advertising is a professional, actionable handbook that takes you through every stage of modern advertising. From TV and radio campaigns to social media, direct marketing, and in-store audio, this guide explains exactly what to do, how to do it, and how to measure success.Learn to: Define your objectives and target audienceWrite scripts, craft messages, and design adsUse AI tools for ad copy, visuals, jingles, and schedulingMonitor performance, track ROI, and optimise campaignsMaintain long-term advertising success with consistent brandingPacked with practical examples, checklists, and step-by-step instructions, this guide is perfect for anyone who wants real results in advertising without wasting time or money.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/825/786/9798257860324_b.jpg", "price_data" : { "retail_price" : "15.99", "online_price" : "15.99", "our_price" : "15.99", "club_price" : "15.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Your First Guide to Advertising|Marlow Stevens

Your First Guide to Advertising : A Practical Handbook

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Overview

Your First Guide to Advertising is a professional, actionable handbook that takes you through every stage of modern advertising. From TV and radio campaigns to social media, direct marketing, and in-store audio, this guide explains exactly what to do, how to do it, and how to measure success.
Learn to:

  • Define your objectives and target audience
  • Write scripts, craft messages, and design ads
  • Use AI tools for ad copy, visuals, jingles, and scheduling
  • Monitor performance, track ROI, and optimise campaigns
  • Maintain long-term advertising success with consistent branding
Packed with practical examples, checklists, and step-by-step instructions, this guide is perfect for anyone who wants real results in advertising without wasting time or money.

This item is Non-Returnable

Details

  • ISBN-13: 9798257860324
  • ISBN-10: 9798257860324
  • Publisher: Independently Published
  • Publish Date: August 2026
  • Dimensions: 8.5 x 5.5 x 0.23 inches
  • Shipping Weight: 0.23 pounds
  • Page Count: 90

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